At Arte Di Muro, we don’t just sell wallpaper. We introduce design stories that start with walls and reshape entire spaces. Every collection we offer is selected with purpose: to help you create bold, personal interiors that feel anything but ordinary.
As the official North American partner of Idea Murale, a European online brand known for its bespoke, art-driven wallpapers, we bring their creative vision directly to homes and studios across the US and Canada. Each design is made to order in Europe and delivered with care through our North American team..
Born from a shared passion and a decade-long friendship with Idea Murale’s founders, Arte Di Muro exists to bridge two design cultures: the precision and creativity of European design, and the bold, expressive style of North American living.
Whether you’re designing for calm or for drama, minimalism or maximalism, we curate with one belief: walls shouldn’t blend in. They should speak.
You’re exactly where you need to be.
European contemporary wallpaper, reimagined for North American interiors
Tuncher Ferad – Brand Partner, Arte Di Muro x Idea Murale
This journey started with friendship.Over a decade ago, I connected with the minds behind Idea Murale, visionary designers who weren’t just creating wallpaper, but reimagining how walls could express identity, history, and soul. What began as admiration quickly grew into collaboration, and eventually, a shared mission: to bring that European artistry to life in North America.
Arte Di Muro isn’t just a distributor. It’s my way of building a creative bridge, between two continents, two design languages, and two ways of living. I bring a background in digital strategy and branding, but more than that, I bring a deep respect for how design shapes experience.
Every wallpaper we offer is hand-selected, custom-made, and shipped directly from the atelier in Europe. But what we deliver isn’t just product, it’s story, emotion, and space transformed.
If you’re here, you probably don’t want ordinary. Neither do I.
Walls are not dividers they are the skin of your home
Valentin Petrov- Founder, Idea Murale
Art, in all its visual and auditory forms, is a cornerstone of my life. The surreal genius of Salvador Dalí, the vibrant worlds of Georgia O’Keeffe, and the daring splashes of Jackson Pollock inspire me profoundly. Music, too, plays a pivotal role – iconic bands like Nirvana and Depeche Mode fuel my creative energy.
From the intricate illustrations of vintage books to the bold expressions of street art, from timeless paintings and sculptures to the delicate nuances of architectural details, these influences shape my vision. They drive my passion to transform homes into spaces of artistry and individuality.
Beautiful walls for artistic souls
Christina Kucarova – Co-Founder, Idea Murale
I was always fascinated by the beauty around me – the flowers my dad brought home, the lace on the tablecloth, my pretty dresses and toys, my mother’s jewellery box.
Even now I find it mesmerising how searching for beauty can push us to be a better version of ourselves.
Unveiling Europe’s artistic flair across North America
Tuncher Ferad – CEO, North America
As a connoisseur of all things bespoke, my journey with custom creations is deeply personal. With every item I tailor, I infuse a piece of my vision, transforming everyday environments into reflections of my own story. Inspired by a decade-long friendship with the visionary creators of Idea Murale, renowned for their artistic wallpaper designs, I’ve embraced the mission to bring a splash of European elegance to North American homes. My role goes beyond distribution; it’s about crafting connections between your personal space and the rich, artistic traditions of Europe. Each wallpaper design we introduce is a testament to innovation and personalization, ensuring that your walls can truly speak—reflecting both history and your unique taste. Join me in this artful revolution, where walls become windows to the soul of art.
Walls are not dividers they are the skin of your home
Valentin Petrov – Founder, Idea Murale
Art, in all its visual and auditory forms, is a cornerstone of my life. The surreal genius of Salvador Dalí, the vibrant worlds of Georgia O’Keeffe, and the daring splashes of Jackson Pollock inspire me profoundly. Music, too, plays a pivotal role – iconic bands like Nirvana and Depeche Mode fuel my creative energy.
From the intricate illustrations of vintage books to the bold expressions of street art, from timeless paintings and sculptures to the delicate nuances of architectural details, these influences shape my vision. They drive my passion to transform homes into spaces of artistry and individuality.
Beautiful walls for artistic souls
Valentin Petrov – Founder, Idea Murale
I was always fascinated by the beauty around me – the flowers my dad brought home, the lace on the tablecloth, my pretty dresses and toys, my mother’s jewellery box.
Even now I find it mesmerising how searching for beauty can push us to be a better version of ourselves.
See the entire
Wallpaper Collection